In-Flight Media

China Eastern Airlines Advertising

China Eastern Airlines Advertising

Overview

Why Choose China Eastern Airlines Media?
1. The "Captive Audience" Advantage
Unlike any other medium, aviation media captures passengers in a unique, closed environment. With an average flight time of 100 minutes, your message is consumed directly through reading, viewing, and browsing.
High Impact: >80% reach within the cabin.
Massive Scale: Covers 1/5 of all Chinese civil aviation passengers.
2. Access the Elite
Our audience consists of government officials, corporate executives, and business leaders. They represent the "Three Highs": High Level, High Income, and High Consumption.
3. Unmatched Reach & Growth
Volume: China Eastern transported over 125 million passengers in 2025 (300k daily).
Ranking: Top 10 globally for annual passenger volume.
Growth: Projected 10% growth in 2026.
4. Strategic Network Coverage
Domestic: Dominant presence in East, Northwest, and Yunnan regions, with subsidiaries in key hubs like Beijing, Guangzhou, and Sichuan.
International: Stronghold on routes to Japan, South Korea, Hong Kong, Taiwan, and Southeast Asia.
5. Comprehensive Media Portfolio
From the Oriental Air magazine to seat ads, boarding passes, and full aircraft liveries, we offer 360-degree brand immersion.

Detailed Information

1. "Oriental Air" In-Flight Magazine

Established in 1988, this is the official, high-quality monthly magazine of China Eastern.
  • Reach: Distributed on all international and domestic flights, as well as VIP lounges.
  • Impact: Over 100 million annual readers. A premium reading environment for high-end advertising.

  • 2. Seat Headrest Covers (Headrest Ads)
  • Located directly behind the front seat, this is the first and most frequent point of contact for passengers. It is a mandatory view with high frequency.
  • Specs: 180mm x 110mm (Non-woven cotton).
  • Rate: 18,000 RMB / month / aircraft.

  • 3. Boarding Pass & First Class Ticket Jacket Ads
  • Every passenger holds one. It is the key to security and boarding, checked 3-10 times during the 30-120 minute wait at the gate.
  • Advantage: High retention, anti-interference, and direct impact during the waiting period.
  • Specs: 202mm x 83mm (200g coated paper, HD print).
  • Rates:
  • Economy Boarding Pass: 0.5 RMB / piece (Min. 50k pcs).
  • First Class Ticket Jacket: 2 RMB / piece.
  • Coverage: Available in 35 airports including Beijing, Shanghai, Hangzhou, and Shenzhen.

Interested in this resource?

Contact our team for detailed information and customized pricing.

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